- Author : Urs E. Gattiker
- Release Date : 28 October 2012
- Publisher : Springer Science & Business Media
- Genre : Business & Economics
- Pages : 106
- ISBN 13 : 9781461436034
Download or read book entitled Social Media Audit written by Urs E. Gattiker and published by Springer Science & Business Media online. This book was released on 28 October 2012 with total pages 106. Available in PDF, EPUB and Kindle. Book excerpt: Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.