Technology Entrepreneurship
  • Author : Thomas N. Duening
  • Release Date : 21 October 2009
  • Publisher : Academic Press
  • Genre : Business & Economics
  • Pages : 590
  • ISBN 13 : 0080922880
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Download or read book entitled Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press online. This book was released on 21 October 2009 with total pages 590. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists