The Dynamics of Persuasion
  • Author : Richard M. Perloff
  • Release Date : 19 December 2016
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 628
  • ISBN 13 : 9781317328872
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Download or read book entitled The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge online. This book was released on 19 December 2016 with total pages 628. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.